How we work

You choose where the agents run and how far they go.

You decide how much of the work happens inside your business. Whatever you decide, a named person on your side approves every move, and your data stays yours, in the place you choose.

A single lit window in a dark building facade at night

Agents earn responsibility one step at a time.

Agents earn responsibility one step at a time Three rising steps. First, agents read and tell you what has changed. Then they recommend a move and you decide. Act comes later and is optional: only where you choose, approved moves go live through your own systems. FIRST 1 Read Agents tell you what has changed THEN 2 Recommend Agents propose a move, you decide LATER, OPTIONAL 3 Act Only where you choose, approved moves go live
  1. Read. Agents watch your market and your data and tell you what's changed.
  2. Recommend. They propose a move and show their reasoning. Your people decide.
  3. Act. Later, and only where you choose, approved moves go live through your own systems.

Nothing moves without sign-off.

Three ways to run, from fastest result to most control.

Three ways to run, on one scale A single scale from handed to us to kept by you, with three options along it: Run by Midnight, Built for you, In your systems. The more you keep in-house, the more control you have. In every option Midnight runs the agents and you approve every move. Handed to us Kept by you Fastest result Most control Run by Midnight In Midnight's environment Built for you A system set up for your business alone In your systems Inside the software you already use IN EVERY OPTION Midnight runs the agents. You approve every move.
The three ways to run compared
QuestionRun by MidnightBuilt for youIn your systems
Where the agents runMidnight's environmentA system set up for your business aloneThe systems and software you already use
Where your data sitsMidnight's environment, using only data you approveKept apart from every other clientYour systems, under your own accounts
Who runs the agentsMidnightMidnightMidnight, as a service
Who approves each moveA named person on your sideA named person on your sideA named person on your side
What you gainThe fastest route to a resultYour rules in a system shaped to youThe most control

Whichever you choose, Midnight runs the agents and reports against the measure you agreed.

We build to five standards.

  1. 1Named approver

    A named person on your side approves every move.

  2. 2Decision record

    Every decision is recorded, with who approved it, what was rejected and why.

  3. 3Rule-based checks

    Figures are checked by rules, not by the AI that produced them.

  4. 4Withdrawn on failure

    When a check fails, the finding is withdrawn.

  5. 5Measure first

    The measure is agreed before the work starts.

The decision record Every recommendation is recorded with its outcome. An illustrative record of four recommendations: one approved, kept with who signed it off; one rejected, kept with the reason why; one withdrawn because a check failed; and one this week, waiting for your call. APPROVED Kept with who signed it off Week 1 REJECTED Kept with the reason why Week 2 WITHDRAWN A check failed, so it never reached you Week 3 WAITING FOR YOUR CALL One recommendation, reasoning attached This week Illustrative

Your data stays yours, in the place you choose.

Yours

  • Your data
  • Your decisions
  • The outputs

Midnight's

  • The agents
  • The craft
  • The service

We only work with the data you approve. How the agents are built is ours, and we'll walk you through it under NDA.

Questions buyers ask.

Which way of running is right for us?Start with where your data lives and how soon you need a result. We'll recommend a route in the first conversation.

Why does Midnight keep the agents?Because keeping them sharp is the service you're paying for.

Will you show us how the agents work?Yes, under NDA. It stays off this site for the same reason your business would.

Your business stays private. So does the fact that you work with us, unless you choose otherwise.

Talk to us