Services: Sales channels

Be strongest where your customers buy.

Customers switch between channels and retailers faster than most channel plans get revised. The agents track where demand is moving and tell you where to push, where to hold and where to pull back.

An empty columned shopping arcade at night, shopfront lights receding

The questions the agents answer every week.

  • Which channels and retailers are gaining or losing share, product by product?
  • Where is your brand missing at the point of purchase?
  • Which channel mix earns the best margin?

What lands on your desk.

A channel priority read, broken down by channel and by product, with the reasoning behind each call.

A weekly call for every channel and product Each week you get a call for every channel and product: push, hold or pull back. Three channels, Own site, Marketplace and Retail partner, run against three product lines, and each cell carries its call as a word. One highlighted push call, Retail partner for Line C, carries the label Reasoning attached. The example is illustrative. Line A Line B Line C Own site PUSH HOLD HOLD Marketplace HOLD PUSH PULL BACK Retail partner PULL BACK HOLD PUSH Reasoning attached Illustrative

Every week, the agents bring you a recommendation with the reasoning attached. A named person on your side makes the call.

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